We do a fair amount of work for Benefits, Compensation & Financial Services Consultants & Advisers and had several brief conversations with customers about general 'business' and their relative lack of exposure on the web. SEO stuff I guess, though I would never lay claim to being an expert at SEO. One item came up in every conversation; the difficulty in getting any inbound links in that type of business.
Now, that's not to say that you can't add links at non-related directories, but I see little point in the exercise. You can also pay for links, but $300 here and a $1,000 there can add up in a hurry, with little return. In addition, the link directories that you do manage to find that are pertinent to that profession are scattered all over, with the majority of them requiring that you purchase 'membership' just to see plain text. You'd think that an href tag was incredibly heavy. Total nonsense.
IMO, Web Pirates are in play. "Take what you can and give nothing back."
We certainly have the server power, database and the web-tools, so I decided that we'd build a Benefits, Compensation & Financial Services directory at HR Communications. No charge, no hooks, no gimmicks, just a fair exchange.
As of today, Benefits, Compensation, Financial Services and Human Resources Professionals can add a listing, link or url at no charge. Companies, vendors, individuals - I don't care. In return, we ask that they poke around our site and at least understand what we do and how we may able to work together at some point in the future.
We'll create a subdomain of HR Communications + an interface for creating and editing the listing, but with The Web System that's no big deal.
So if you know anyone in HR, Benefits, Compensation or Financial Services and they'd like to submit a listing - send them our way. No hooks. No upsell. Submit your site for free here.